Because we get it, we've been there.
We know what it’s like to have a million and one questions and feel utterly overwhelmed by all the (mis)information, hyperbolic claims, and utter bullshit proliferating the fitness industry and have no idea what to do or who to listen to.
We know what it’s like to constantly ice your joints and pop ibuprofen because your training program has led to yet another preventable injury.
We know what it’s like to look in the mirror and feel as if the person staring back at you isn’t a true reflection of who you are. To see someone who looks lazy, weak, and a shadow of your former self.
Maybe you feel like we did for years, like the person you are on the outside is the farthest thing from an accurate manifestation of who you feel like on the inside.
You’re a motivated and driven high-achiever who wants to get the most out of yourself and your life…
But your body doesn’t show it.
Instead, you look like someone who has given up. Someone who has thrown their hands in the air and said
“Fuck it! I guess this is just how it’s going to be.”
But listen: You’re amazing. You’re perfect just as you are. Your body rocks and you’re worthy of love.
At INF, We CHERISH body positivity. But we recognise it's just as important to help people in their right and ability to positively CHANGE their bodies.
No guilt. No shame. No scolding you for wanting less cellulite or bigger shoulders.
Just appreciation and acceptance from a community that recognises changing your body can be the greatest act of loving it—and provides the tools to do just that.